About Us
Conscious of the planet and people's well-being, in 1992 New Earth began selling green products such as hemp and organic cotton clothing. Eager to create a greater impact for the planet, in 2010 we launched a project aimed at improving agricultural soils and the health of the planet. For five years, we distributed carbon negative cook stoves to families in remote areas of China, Vietnam, and Thailand. At the same time, we informed these families about the many remarkable benefits adding biochar (a carbon-rich charcoal produced by these stoves) to their soils. Following on from this, in 2019 we developed CarbonFace, a platform enabling subsistence farmers to obtain financial support and social recognition for their great work in securing carbon (in the form of biochar) in the soil, thereby protecting ecosystems and strengthening the farmers resilience to climate change.
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In 2024, we launched Actual Footprint to give the public clear and visible information about the amount of carbon emitted into the air by the products they consume, enabling them to make climate-friendly choices, and offering them the option of offsetting the carbon footprints of their purchases.
Dylan Maxwell
Dylan has been a committed environmentalist for over three decades. In 1992, his Montreal store Nouvelle Terre (later called Je l’Ai and presently called Utopia) was the first to sell hemp clothing and food in Quebec. In 1996, he launched the 9 Bar (a granola bar) which was the first hemp food on the market in the U.K and Europe. It is still sold in stores 28 years later.
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He was the first in Canada to publicly run a car on used vegetable oil and instigated Canada’s first bio-diesel pilot project in coordination with Montreal’s public bus corporation. This project directly resulted in 265,000 fewer tonnes of CO2 in the atmosphere and also jumpstarted Canada’s now huge biodiesel industry.
Julie Filiatrault
Activist and pioneer in nature education in Quebec since early 2000, author, certified consultant in RMT, teacher in Nature Ecoeducation at Cegep Rivière-du-Loup (Québec) and creator of a new model of education for children and adults (Sensitive Ecoeducation) based on nature's ecological and collaborative systems. Acual Footprint highlights the global need for individual and collective regeneration of our way of living on planet Earth.
